Most businesses focus on how much they should spend on marketing. But what they don’t realise is that bad marketing costs more than good marketing ever will. Whether it’s wasted ad spend, poor strategy, or chasing the wrong audience, ineffective marketing drains budgets, time, and…
Many businesses copy marketing strategies that worked for others—only to find that they don’t get the same results. That’s because what works for one business won’t necessarily work for another. Marketing isn’t a template—it’s a strategy. Businesses that rely on cookie-cutter approaches often end up with generic campaigns, wasted…